Description
Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once again with THE MAYOR to create a new spot promoting its ultra-giftable footwear this holiday season.
The spot titled ‘Unwrap Famous’ focuses on a staple of many childhoods, a truth every adult has most likely experienced - a school performance. School recitals are a very authentic reality, especially around the holiday season, where the kids (and their shoes) look great up on stage…but maybe don’t sound so remarkable. Noteworthy fashion and cute kids always make up for slightly off-key holiday classics.
‘Unwrap Famous’ is currently running :15 and :30 second spots across TV, OLV and radio. This is THE MAYOR’s second seasonal effort in partnership with Famous Footwear, following the award of the business in Spring of 2024.
This professional campaign titled 'Unwrap Famous' was published in United States in December, 2024. It was created for the brand: Famous Footwear, by ad agency: THE MAYOR. This Film medium campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted 22 days ago.
Credits
Creative Agency: THE MAYOR
Founder/Chief Creative Officer: Tom Hamling
Creative Director/Copy: Leigh Browne
Creative Director/AD: Jon Williamson
Director of Production: Jack Epsteen
Director of Strategy: Elizabeth Thompson
Director of Account Management: Megan Brittain
Account Director: Avery Spofford
Business Affairs: Hailstorm/Alice Isner
Stephanie Mikel
Production Company: Chelsea Pictures
Directors: Lalou & Joaquin
Director of Photography: Joaquin Baca-Asay
Owner/Executive Producer: Lisa Mehling
Vice President/Executive Producer: Donna Portaro
Head of Production: Raul Perez
Producer: Sophia Solomon
Editorial: Open Water Post
Editor: Ryan Kendrick
Senior Producer: Matt Olson
Post Supervisor: Joe Randall
Colorist: Brett Price
VFX: Cary Graham
Music Company: Found Objects
ECD & Co Founder: Jay Wadley
ECD & Co Founder: Trevor Gureckis
Executive Producer: Katt Matt
Senior Producer: Nick Chomowicz
Composer and Creative Director: Adam Weiss
Composer and Producer Associate: Margy Hayes
Music Coordinator: Lee Cash Chisholm
Audio Post Studio: NPall
Sound Design/Mix: JT Dekker
Media Agency: Havas New York
EVP, Global Client Leadership: David Fasola
VP, Director of Digital Investments: Samantha O’Regan
Director, Connections Planning: Kaitlin Gerringer
Senior Media Planner: Erica Kovelman
Client: Famous Footwear
SVP of Marketing and Creative: Holly Campbell
Senior Creative Director: Andrew Naeger
Associate Creative Director: Kristin Genovese
Director of Marketing: Christine Walston
Senior Manager, Brand Marketing: Melissa Lumley
