Description
This year, Mars is reminding the mega-planners who get out their giant skeletons right after Labor Day, the procrastinators who wait till the last minute to set up their lawn decor, and even the M&M’S® Spokescandies to avoid confusion by having a SNICKERS®. Because you should never let hunger haunt your Halloween. Check out the work here:
This is the first time we’ve seen two Mars brands collaborate in a Halloween spot, making it even more iconic as two of the season’s most popular candies.
The work launches across TV, digital and social placements today.
This professional campaign titled 'Unexpected Guests' was published in United States in October, 2024. It was created for the brands: Mars and Snickers, by ad agency: BBDO Worldwide. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 2 months ago.
Credits
Client Details
Ashley Gill, VP North America, Brand and Content
Heather Stuckey, VP North America, Brand and Content
Adriana Madiedo, Director, Brand and Content
Erica Kaplan, Manager, Brands and Content
Gabrielle Wesley, Chief Marketing Officer
Martin Terwilliger, VP of Bars for US
Rebecca Schied, Associate Director
Allison Miazga-Bedrick, VP, Seasonal Marketing
Natalie Malone, Associate Brand Director - Seasonal
Agency Details
Worldwide Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Peter Kain
Executive Creative Director: Marcelo Nogueira
Creative Director: Sara Carr
Creative Director: Jason Goldberg
Head of Production: Alex Gianni
Group Executive Producer: Kimberly Clarke
Group Executive Producer: Becky Burkhard
Music Producer: Danny Milkis / Julia Millison
Business Manager: Shelly Bloch
EVP Senior Director: Caitlin Patrick
SVP, Account Director: Grace Hargrave-Thomas
Account Director: Rachel Silverman
Assistant Account Executive: Cory Bork
Strategy Director: Nancie Luppino
Junior Planner: Madison Arroyo
VP, Marketing Science Group Director: Derek Zimmerman
Production Details
Production Company: Good Behavior
Executive Producer: Victoria Guenier
Director: Pete Marquis
Line Producer: Adam Lawson
Director of Photography: Adam Marsden
Production Designer: Alexis DeBad
Editorial Details
Editorial Company: Mackcut
Executive Producer: Gina Pagano
Producer: Katya Meyer
Editor: Pamela Petruski
Assistant Editor: Louisa Phillips
Post/Finishing Details
Telecine Company: Company 3 (NY)
Telecine Artist: Tim Masick
Producer: Alexandra Garcia Ortiz
Animation / VFX Company: House Special
EP / Head of Marketing: Julie Ragland
Line Producer: Alix Iverson
Creative Director: Kirk Kelley
Lead Technical Director: Patrick Van Pelt
CG Animators: Michelle Ross, Gabe Sprenger
Modeling / Texture Artist: Josh Tonneson
CG Lighter: Matt Reslier
Editor: Cam Williams
Audio Finishing
Mix & Record Company: Sound Lounge
Engineer: Tom Jucarone
Producer: Dana Villereal
