Description
To Own the Limited Q8, Audi Vietnam Demands You Show You're Truly Audi
For the first time in Vietnam, Audi is integrating EEG (electroencephalogram) technology into its marketing efforts. This innovative tool allows potential Audi Q8 owners to explore their emotional responses in real-time while interacting with the vehicle.
This initiative not only highlights Audi’s forward-thinking approach but also elevates the personalization process. The campaign aims to ensure that the Q8 is more than a car – it becomes the perfect match for its driver.
This professional campaign titled 'Truly Audi' was published in Vietnam in November, 2024. It was created for the brand: Audi, by ad agency: Happiness. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 29 days ago by Creative Consultancy Agency: Happiness Saigon.
Credits
Advertising Agency: Happiness Saigon, Vietnam
Film Director: Sam Koay
Creative Director: Jazz Tonna
Concept Provider: Nhi Pham, Khoa Dao
Strategy Director: Linh Nguyen
Agency Project Manager: Anh Bui
