Description
As olive oil surges in popularity for its taste, versatility, and health benefits, the olive oil aisle can feel crowded with many indistinguishable Mediterranean names. One bottle tends to stand out in that crowd: the one with the guy in the hat, who represents California Olive Ranch. California Olive Ranch and agency ARGONAUT are bringing the iconic bottle to life—literally.
Marking ARGONAUT’s first brand work since becoming the creative AOR in 2024, the new campaign claims the brand’s rightful title: The Real Taste of California. And to deliver this message, it introduces a pint-sized powerhouse, Tiny Rancher Cal.
Much like a genie appears when you rub a lamp, the Tiny Rancher appears from behind a bottle of California Olive Ranch. At 9 inches tall, Tiny Rancher Cal packs wisdom and guidance about unlocking all that California Extra Virgin Olive Oil (EVOO) has to offer.
This professional campaign titled 'Tiny Rancher' was published on January 06, 2025. It was created for the brand: California Olive Ranch, by ad agency: Argonaut. This campaign is related to the Food industry and contains 3 media assets. It was submitted 15 days ago.
Credits
Client Name - California Olive Ranch
Chief Executive Officer - Michael Fox
Chief of Marketing - Stu Beck
Associate Marketing Manager - Savannah Bickle
Agency Name - ARGONAUT
Chief Creative Officer - Hunter Hindman
Head of Creative - Hemant Jain
Senior Copywriter - Cali McGovern
Art Director(s) - Maria Trujillo Jaramillo & Karolina Edgren
President - Katie Miller
Head of Brand Management - Tristan Besse
Brand Director - Molly Brasser
Senior Project Manager - Lindy Potratz
Head of Strategy - Mag Charmot
Executive Producer - Jim Vaughan
Integrated Producer - Jeff Smith
Senior Editor - Jeremy Kaller
Director - Meg Pepes
