Description
DAVID New York draws inspiration from the horror movie trope of haunted technology in a new short film for SUPERCELL called “The Royale Curse”.
In this terrifying Halloween tale, players of the mobile game Clash Royale are confronted with a new threat, “Lose if you dare”, to horrifying consequences. Directed by Eleanor’s Kelsey Taylor, the film comes out just in time for spooky season as Clash Royale rolls out a series of updates and Halloween in-game events.
"A cursed item is a classic horror film trope. So, we thought, what if the cursed item was our iconic game, Clash Royale? Our partners at Supercell saw the entertainment potential in this and encouraged us to commit to the horror genre and deliver the chills and thrills to their millions of fans this Halloween season. We are very excited to ask gamers to lose... if they dare." – André Toledo, CCO, DAVID New York.
The campaign is being launched on October 7th and is part of DAVID New York’s ongoing relationship with Supercell.
Back in August, DAVID New York and Supercell collaborated on an Olympics themed campaign called #BringHomeTheGold. Most recently, they launched The Heavyweight Case, a unique physical challenge for mobile gamers featuring strongman Eddie Hall.
This professional campaign titled 'The Royale Curse' was published in United States in October, 2024. It was created for the brand: Supercell, by ad agency: DAVID New York. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 2 months ago.
Credits
CLIENT: Supercell Oy - Clash Royale
Head of Live Games Marketing: Iwo Zakowski
Brand Marketing Manager: Erol Tekkanat
Marketing Producer: Freddy Herneoja
AGENCY: DAVID New York
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
North America MD: Carolina Vieira
North America CCO: Daniel Lobatón
CCO: André Toledo
Creative Director: Pedro Sattin, Sebastien Rouviere
Sr. Art Director: Carmen Fenech
Global Chief Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Associate Strategy Director: Vanessa Amaral
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Luisa Prado
Head of Production: Brenda Morrison Fell
Executive Producer: Debi Rubbiani
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production Company: Eleanor
Director: Kelsey Taylor
EP / President: Sophie Gold
Head of Production: Rochelle Savory
Producer: Rita Le Roux
Line Producer: Luis Valderrama - Utopia Films
Fixer: Michael Araya
Production Manager: Tavo Jimenez
Production Coordinator: Cherie Melaniuk
Production Coordinator: Roger Hidalgo
DP: Adam Lee
1st AD: Valeria Perucci
1st AC: Juan Quesada
2nd AC : Jose Moreira
DIT: Saul Garcia
Gaffer: Pablo Guevara
Best Boy Electric: Carlos Solano
Key Grip: David Friedlander
Best Grip: Jordan Sequeira
Art Director: Eric Viquez
Set Decorator: Jason Fallas
Practical SFX: Alvaro Elizondo
Production Assistant: Ana Lucia Arias
Stylist: Annabella Prins
Stylist Assistant: Ale Freer
Hair & Makeup: Andrea Seas
Sound Mixer Mauricio Vindas
Locations: Mauricio Cortes
Medic: Oscar Salas
Script Supervisor: Carlos Benavides
Edit: Eleanor
Editor: Dawson Taylor
Editor: Luke Thorpe
Post Producer: Rochelle Savory
Post Producer: Jennifer Gee
VFX: Noise Studios
CD/VFX Sup: Michael Gregory
Head of CG: Corinne DeOrsay
Lighter: Ca Chau
CG Modeler: Will Moody
Sr Nuke Compositor: Chung-Pu (Duff) Hsiao
Sr Nuke Compositor: Jim Spratling
Sr Nuke Compositor: Oliver Caiden
Exe Prod: Karen Anderson
VFX Prod: Stefani Na
Color: Trafik
Colorist: Dimitri Zola
Color Assist: Jacob Suffern
Producer: Hugh Copeland
Music & Sound: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Producer: Matt Nelson
Director of Sound Design: Jeff Dittenber
Sound Designer/Engineer: Mike Baluha
Composer: Andy Grush
