Description
Klabin, the largest paper producer and exporter in Brazil, celebrated Arbor Day on September 21st with a special campaign paying tribute to the greatest influencer on our planet.
Created and produced by OMZfilms, the campaign portrays the tree as "a natural influencer," emphasizing that it is "a trend that never goes out of style" and highlighting its daily, real-life impact on Earth.
The first-person script was written in a modern style, aligned with the central idea and Klabin's brand voice, using contemporary language to connect with today's digital world.
The film aired on Klabin's digital channels in September 2024 and received significant media attention in Brazil.
This professional campaign titled 'The Natural Influencers' was published in Brazil in September, 2024. It was created for the brand: KLABIN, by ad agency: OMZ. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted 2 months ago by Mr: Gabriel Muchon of OMZ.
Credits
Client: KLABIN
Campaign: Natural Influencers
Advertising Agency: OMZ
Creative and Film Production: OMZfilms
CEO: Davi Simões
CMO: Daniel Oliveira
CCO: Mayra Cordeiro
Creative and Film Director: Gabriel Muchon
Executive Producer: Marcos Lara
Account Managers: Camila Ferrari
OMZ Creative Team: Felipe Higashi, Vinicius William, Felipe Sato
OMZ Support: Natan Pereira, Tiago Marchitiello, Guilherme Braga, Sâmara Paz
Audio Production: Mandril Audio
Client Approval: Carime Kanbour, Fernanda Zattar, Juliana Felici, Nathalia Folla, André Pinto, Andressa Gutierrez Soares, Joao Pedro Kist.
