Description
Club Colombia Trigo is here to flirt with young consumers who want lighter, more refreshing flavors. They’re over the same old advertising clichés, they want content, so we delivered a smooth, creamy wheat beer with a campaign wrapped in a legendary story. Because the most desired wheat in the world has its own manager.
This professional campaign titled 'The most desired wheat in the world' was published in Colombia in September, 2024. It was created for the brand: Club Colombia, by ad agency: Buentipo Anchor. This 360° medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted about 1 month ago.
Credits
CXO: QUIMET BRUGUES
CEO: JOSÉ MENDOZA
CCO: JOFFRE CARMONA
VPC: CHRISTIAN TUFANO
MANAGER: JACOBO ÁLVAREZ
HEAD OF ART: RIGO ABELLO
VP PLANNING: DANIEL CUERVO
PLANNING MANAGER: JULIANA ESPINOZA
CREATIVE DIRECTOR: ANDRÉS RUBIO / CÉSAR ABURTO
COPYWRITERS: ALEJANDRO CLAVIJO / DANIEL RODRIGUEZ / ANGIE CABALLERO
ART DIRECTORS: JUAN PABLO PARRA / DANIEL DÍAZ
ACCOUNT DIRECTOR: JOSE GORDON
ACCOUNT MANAGER: ANGÉLICA BRAVO / JUAN FELIPE PINZÓN
