Description
Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike.
Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise.
There might be a thousand and one mayos out there, but there’s really only one.
This professional campaign titled 'The Imitation Jar' was published in Canada in July, 2024. It was created for the brand: Hellmann's, by ad agency: Ogilvy Canada. This OOH Outdoor and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted 3 months ago.
Credits
CLIENT: HELLMANNS' CANADA
CLIENT NAMES ; HARSH V. PANT, NICOLE HUTINEC, LARA WAZZ
AGENCY: OGILVY CANADA
CHIEF CREATIVE OFFICER: FRANCESCO GRANDI
GROUP CREATIVE DIRECTOR: DYLAN SOOPRAMANIA
DESIGN DIRECTOR: MIGUEL DE SOUSA
COPYWRITER: ANDREW ERSKINE, PHIL GULL
ART DIRECTOR: EMMANUEL TORRES, PEDRO MINARI, HELEN GILES
VISUAL ARTIST: BRUNO MIRANDA
CO-DIRECTOR, PRODUCTION: ALEXANDRE ANDRE
CHIEF STRATEGIC OFFICER: JEREMY DALY
STRATEGY DIRECTOR: MICHAEL MCDONALD-BERASKOW
ACCOUNT DIRECTOR: ROHAN MEHRA
