The Encounter
Description
Experience "The Encounter," Miu Miu’s Chinese New Year 2025 celebration, directed by acclaimed filmmaker Shujun Wei. Set in the whimsical ambiance of Yi Lau Yi, a Cantonese Tea House, join Liu Haocun and Zhao Jinmai in a dreamlike narrative that pays homage to the Year of the Snake. Explore the campaign’s exclusive collection featuring jewel-encrusted denim, preppy tweeds, crochet-knit serpent charms, and lucky red apparel, alongside signature Miu Miu sneakers and personalized Chinese knots.
Miu Miu captures the spirit of individuality and bold elegance. This Chinese New Year, the brand strengthens its community through immersive experiences, celebrating joy, unity, and the promise of new beginnings. Discover the fusion of modern style and cultural traditions in Miu Miu’s festive campaign.
This professional campaign titled 'The Encounter' was published in Italy in January, 2025. It was created for the brand: Mui Mui, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 21 days ago.
Credits
Video by Shujun Wei
Photography: Jack Webb
Creative Direction: Edward Quarmby
Styling: Lotta Volkova
