Description
France's leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC.
Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products.
It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.
Accompanied by an original cover of ‘Parlez-moi d'amour’, a timeless French melody, the film is a bold, fresh and light-hearted expression of the emotional power of the ‘French Art de Vivre’ that the brand promotes throughout the world.
An international TV and digital campaign
Produced in 30‘ and 20’ versions, the Roche Bobois film will be broadcast on TV and digital from January 19th 2025 in France and in many other countries, on TV, in cinema and on social networks.
This professional campaign titled 'The Elevator' was published in France in January, 2025. It was created for the brand: Roche Bobois, by ad agency: BETC Paris. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 14 days ago.
Credits
Brand: Roche Bobois
Brand Managers: Eric Amourdedieu, Herve Huttmann, Deborah Benayoun
Ad Agency: BETC Paris
Agency Managers: Jean-Patrick Spitz, Vittorio Lucchini Gilera, Laurene Delaunet-Lales
Executive Creative Director: Antoine Choque
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Strategic Planner: Etienne De Laharpe
TV Producer: David Green
Production Company: 75 Production
Director: Dean Alexander
Director of Photography: Axel Cosnefroy
Producer: Delphine Guerin
Production Director: Christophe Nader
Head Decorator: Renaud Deschamps
Post Producer: Anne Segrettin
Music Creative Director: Adam Ghoubali
Music Supervisor: Seril Farran
