Le Mans University "So many things to tell you"
Le Mans University "So many stories to share"
Le Mans University "So many dreams to fulfill"
Le Mans University "So many worlds to explore"
Le Mans University "So many talents to be revealed"
Le Mans University "So many things to tell you"
Description
Who better than young people to talk to young people?
It was by observing a simple detail of everyday life that this creative idea germinated several months ago for Le Mans University: Gen Z no longer hold their phones to their ears like we do (ok boomer!), but rather like a dictaphone, recording spontaneous vocals to tell themselves, share, and connect.
This is how the “Tellement de choses à te dire” ("So many things to tell you") campaign for Le Mans University came to life, conceived as an embodied, colorful and heartfelt saga, carried by the voices and faces of 15 students from all walks of life, each with a singular story to tell.
A print and digital advertising campaign featuring:
- Portraits in natural light, taken in iconic Le Mans locations.
- Authentic, unscripted vocals, allowing students to recount their experiences in their own words (listenable via QR codes or directly on the Le Mans University website).
- A committed student who lent her voice to the motion design and Spotify spot.
- A variation on the “Tellement de...” messages (with a subtle nod to Le Mans).
This professional campaign titled 'Tellement de choses à te dire' was published in France in November, 2024. It was created for the brand: Le Mans Université, by ad agency: Campus Com. This Audio, Digital, and Print media campaign is related to the Education industry and contains 6 media assets. It was submitted 22 days ago.
Credits
Client:
Le Mans University
Director of Communication: Marion Loriot
Student Life Communications Officer: Jessica Pennela
Additional Credits: all participating students!
Advertising Agency: Campus Com, Nantes, France
Account Manager: Coralie Hardy
Creative Director / Copywriter: Sabine Lieury
Creative Director / Art Director: Julien Zwahlen
Motion graphic designer: Flavie Jigorel
Photographer: Maxime Horlaville
