Description
As our lives have become more hectic, the ‘slow living’ trend, which involves adopting a slower, more mindful pace of life, is on the rise.
Diageo-owned whisky brand The Singleton is making the process of slowing down a whole lot easier by launching a new experience - called the The Singleton Slow Club, created and devised by We Are Pi.
The Singleton Slow Club is the antidote to the chaos, a space where distractions are checked at the door, and you’re invited to savour a single moment, uninterrupted. It offered an exclusive invitation-only IRL event in Amsterdam dedicated to relaxed, ‘slow’ socialising.
The Singleton is inviting a new generation of whisky drinkers to live mindfully in every moment, and connect more with others. Because every moment you live consciously is a little luxury for yourself.
The first Singleton Slow Club IRL event is called Slow Sounds took place at CUE restaurant in Amsterdam on October 24th. Slow Sounds is the antithesis of the algorithm’s ‘fast food’ approach to music, celebrating music as the artist intended.
The event features renowned DJ Elias Mazian taking the audience on a journey through five tracks that hold personal meaning to him. Each track has its own bespoke cocktail created by a renowned mixologist, transforming sound into flavour. This is more than just listening—it’s a multi-sensory experience designed to help you slow down, immerse yourself fully in the moment, and appreciate the art of music in its entirety. Content from the event will also appear on social media channels.
Anabel Kaneva, Diageo Culture & Entertainment Manager, The Netherlands, said: “In today's fast paced world, time is the new luxury. This campaign is a reminder to truly savour every single moment and what a better way to do so than with The Singleton.”
Rick Chant, ECD at We Are Pi, said: “In our thumb-scrolling, fast-forward existence, taking a moment to actually savour life feels almost rebellious. The Singleton Slow Club provides a way to take time out, savour the good times and raise a glass in defiance of the chaos."
This professional campaign titled 'Slow Club' was published in The Netherlands in December, 2024. It was created for the brand: The Singleton, by ad agency: We Are Pi. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted 21 days ago.
Credits
Client: Diageo
Creative Agency: We Are Pi
Production Company: Vel’or
