Description
Cologuard is back with a new campaign that aims to elevate the brand’s place in culture and amplify the onversation around screening for colon cancer.
People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their ealthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama.
Entitled, “Skip the Drama,” two new spots just went live during the NFL playoffs on January 11th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama. With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives. The campaign leans into humor to help breakthrough and reach people on what can be, for many, an uncomfortable topic.
This professional campaign titled 'Skip the Drama' was published in United States in January, 2025. It was created for the brand: Cologuard, by ad agency: FCB Health New York, an IPG Health Company. This Integrated medium campaign is related to the Health industry and contains 2 media assets. It was submitted 22 days ago.
Credits
FCB Health New York
Kathleen Nanda, Chief Creative Officer
Fabio Rodrigues, EVP Group Creative Director
Daniel Mailliard, EVP Group Creative Director
Jenner Sullivan, EVP Group Management Director
Dana Greengross, SVP Group Director Production
Luke Hughett, SVP Creative Director
Sean Lee, SVP Creative Director
Anna Burns, VP Associate Creative Director
Cynthia Curry, VP Associate Creative Director
Gillian DeRario, VP Management Director
Jillian Ciferri, Senior Producer
Marcus Doornbosch, Group Art Supervisor
Steven Rojas, Copy Supervisor
Anja Harmon, Creative Director
Amanda Vinci, Creative Director
EXACT SCIENCES
Jeremy Truxal, VP Screening Marketing
Collette Lee, Senior Director Consumer Marketing
