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Onyo Sharadiya

Agency: NEO - The Creative Company

Onyo Sharadiya (A Different Durga Puja)

Description

The grandeur and joy of Durga Pujo is impossible to miss—from the resplendent pandals to the mesmerizing lights and the pulsating rhythms of celebration that fill the air. Yet, amidst all the glory, there lies an untold story. A story of the unsung heroes who toil away in the background, making the festival come to life—pandals makers, electricians, lighting artists, and countless other hands who craft the spectacle that defines this beloved festival.

This music video is a heartfelt tribute to these ‘Unsung Heroes’. Through this song, we dive into the lives of those who leave their homes, often in remote villages, to spend months working in the shadows of these grand celebrations. While we revel in the joy and splendour of Durga Pujo, they endure hardships—struggling to make ends meet, being away from their families, and sometimes returning to their villages without the recognition or rewards they deserve.

The video seeks to give voice to their innermost feelings—the pride they take in their work, the sacrifices they make, and the dreams they hold on to despite the difficulties. Their hands may go unnoticed, but it is through their labour that the magic of Durga Pujo truly shines.

"Onyo Sharadiya" aims to not only celebrate these artisans but to remind us all of the human stories behind the beauty we often take for granted. It is a call to recognize their efforts, honour their contribution, and understand that the true heart of the festival lies not only in its grandeur but in the quiet resilience of those who make it possible.

This professional campaign titled 'Onyo Sharadiya' was published in India in October, 2024. It was created by ad agency: NEO - The Creative Company. This Audio, Digital, and Film media campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Agency: NEO – The Creative Company
Lyrics & ECD: Joy Aichbhowmick
Director: Nirmalya Majumder
Composition and Vocals: Ishan Ganguly
Illustrations: Roudra's Studio
Client Servicing: Vineeta Jain

Edition One Auto
Heinz

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