I Excite
I make your feet move
I am Cypress Knees
I am artistic expression
I am outside the imagination.
I am history lessons
I make horns howl
Description
New Orleans has long been known for her iconic floor-to-ceiling French doors and intricate wrought-iron fences, but what truly defines her is her openness to all people and ideas. Chefs, artists, writers, musicians, and travellers from across the globe have always found a sense of welcome and inspiration here.
In many ways, New Orleans is the original influencer.
She plays music, and the world listens.
She cooks, and the world eats.
She leads a second line, and the world follows.
Since 1718, New Orleans has influenced everything. Though she is physically within the United States, her spirit exists beyond the confines of the ordinary. Here, you don’t just sightsee—you sight-feel. You don’t just travel here—the mysteries of life unravel before you.
Though steeped in history, New Orleans is ever fresh and never grows old. Before there was an America, New Orleans was the cool big sister, standing tall and unapologetic. She’s the town that resonates deep within you, and once you visit, she becomes a part of who you are.
"Give me your musicians, your artists, your poets, your culinary geniuses, your cultural explorers yearning to feel free." In New Orleans, joy isn’t just pursued—it’s embodied.
This professional campaign titled 'New Orleans' was published in United States in May, 2024. It was created for the brand: New Orleans & Company, by ad agency: Brand Society. This Integrated medium campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 7 media assets. It was submitted 2 months ago by Chief Creative Officer/Exec CD: Mike Rainey of Brand Society.
Credits
Advertising Agency: Brand Society, New Orleans, United States of America
Client: New Orleans & Company
CCO/Executive Creative Director/Partner: Mike Rainey, Brand Society
Founding Partner/CGO: Troy Cox
Partner/COO: JD Thomas
ACD/Copy Chief: Lori Archer-Smith, Brand Society
Senior Art Director: Gage Burke, Brand Society
Art Director: Tyler Trobert, Brand Society
Art Director: Meghan Deist, Brand Society
Director of Account Service: Odette Ieyoub, Brand Society
Production Company: Tempt Films
Director: Brian Bain, Tempt Films
DP: Jake Springfield, Tempt Films
Editor: Kyle Curry
President & CEO: Walt Leger, New Orleans & Company
Executive VP: Alice Franz Glenn, New Orleans & Company
Chief Marketing Officer: Mark Romig, New Orleans & Company
Vice President Marketing and Special Projects: Jeremy Cooker, New Orleans & Company
Manager of Marketing & Special Projects: Mandy T. Barton, New Orleans & Company
Photographers: Justen Williams and James Collier
Voice: Tarriona "Tank" Ball of Tank and the Bangas
Music: Galactic, arranged and composed by saxophonist, harmonica player, and producer Ben Ellman
Featured: An iconic list of local New Orleans talent, including Treme vocalist, songwriter and trumpet legend James Andrews, drummer Derrick Freeman and members of Soul Brass Brand, 2022 NEA National Heritage Fellow recipient Shaka Zulu, and the N’awlins D’awlins Baby Dolls.
