ADVERTISING

Description

"Obsession" is a bold and humorous cinematic trailer that builds anticipation for the epic rematch between Oleksandr Usyk and Tyson Fury on December 21 at Saudi Arabia’s Kingdom Arena. Set to Kylie Minogue’s 'Can’t Get You Out of My Head,' the film captures the fighters’ intense and surreal rivalry, blending humor with their larger-than-life personas. Fury imagines Usyk everywhere—even his family morphs into Usyks—while Usyk hilariously sees Fury in unexpected places, including on a sausage. Obsession is a playful yet thrilling take on the countdown to one of boxing’s most iconic showdowns.

This professional campaign titled 'Obsession' was published in Saudi Arabia in December, 2024. It was created for the brand: Riyadh Season, by ad agency: BigTime Creative Shop. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 22 days ago.

Credits

Chairman of GEA: H.E. Turki Alalshikh
Client: Riyadh Season

Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Creative Director: Saymon Medeiros
Sn. Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Sn. Agency Producer: Inas Nagy
Sn. Art Director: Gustavo Bilesimo
Art Director: Bruno Freitas

Production: Riff Raff Films
Director: Megaforce
Executive Producer - Tracey Cooper
Producer – Kate Brady
DOP – Arnaud Potier
Production Designer – Andy Kelly
Costume Designer – The Lipops

Post-production: Selected Works
Executive Producer: Sean Costelloe
VFX Creative Director: Francois Roison
Post Producer: Will Howland
Colourist: Hannibal Lang
2D Lead: Pete Hodsman
3D Lead: Mickey O’donoghue
Technical Director: Adame Boutrif

Sound Design: 750 MPH
Supervision Sound Designer: Sam Ashwell
Mix: Sam Ashwell
Audio Head of Production: Olivia Ray

Music House: The Hogan
Music Supervisor: Sean Hogan, Ludo Swaniker, Letizia Pacchioni
Song: Kylie Minogue - Can't Get You Out Of My Head
Recorded by: The Hogan & Elephant Music

Le Mans Université

ADVERTISING

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