Description
Today, the Foundation to Combat Antisemitism (FCAS) is launching its second-ever Super Bowl campaign - 'No Reason to Hate'. The campaign emphasizes that when we break down the reasons behind hate, they are not only disturbing, but they are also, often, frankly stupid. With football legend Tom Brady and cultural icon Snoop Dogg leading the charge, FCAS is encouraging people from all walks of life to look at why we hate, whether it's hating someone for the way they pray, act, look, or simply because they are different. The message for viewers: let's unite against hate in all its forms.
In No Reason to Hate, Tom and Snoop face off with examples of what might drive hate: "I hate you because we're from different neighborhoods", "I hate you cause you look different", "I hate you cause people I know hate you" and "I hate you because I think you hate me".
This unexpected yet powerful pairing between Tom Brady and Snoop Dogg seeks to spark a movement that can't be ignored. The ad reaches beyond just a star-powered Super Bowl commercial. Instead, it serves as a call to action, urging viewers to take a hard look at the often ridiculous and overinflated reasons why we decided to "hate" someone in the first place and stand up against this hate.
"Through the Foundation to Combat Antisemitism's Stand Up to Jewish Hate and All Hate Blue Square campaign, we've made great strides in encouraging people from all walks of life to believe in the power of unity to combat hate," said Robert Kraft, Founder of the Foundation to Combat Antisemitism. "This year, we're proud to bring together my friends, Tom Brady and Snoop Dogg, in our No Reason to Hate Super Bowl campaign. Their shared commitment to this cause speaks to the strength of and amplifies the Foundation's continued message: no matter where we come from, there is no place for hate in our world. Together, with their leadership, we're reminding everyone that the fight against hate is a fight we can all win."
"The Foundation to Combat Antisemitism is doing incredible work, and I'm honored to stand with them in the fight against hate," Tom Brady added. "This Super Bowl, football is on my mind, but so is something even bigger - building a world where hate has no place. The No Reason to Hate campaign isn't just a message; it's a movement. I'm proud to be a part of it, and I hope you'll join us."
Snoop Dogg shared his dedication to the cause adding, "I'm honored to team up with the Foundation to Combat Antisemitism ahead of the Super Bowl for the No Reason to Hate campaign. It doesn't matter what your background is, what you look like or where you come from, hate is never the answer. It's time we all start seeing it for what it is and together, take a stand against hate."
No Reason to Hate ends with the message, "The reasons for hate are as stupid as they sound", with Tom and Snoop concluding, "Man, I hate that things are so bad, we have to do a commercial about it. Me, too."
No Reason to Hate will make its broadcast debut during Super Bowl LIX on Sunday, February 9. For more information about FCAS and this campaign visit www.standuptoallhate.org.
This professional campaign titled 'No Reason to Hate' was published in United States in February, 2025. It was created for the brand: Foundation to Combat Antisemitism, by ad agency: VML. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 month ago.
