Description
The Society for the Prevention of Cruelty to Animals (SPCA) Singapore launches a powerful new campaign titled "Neglect Hides in Plain Sight" to address
the alarming 174% rise in animal neglect cases in Singapore since the pandemic, with cats, rabbits, and small pets such as hamsters being among the most affected.
Developed in collaboration with Leo Burnett Singapore, the work is designed to raise public awareness of this hidden crisis and encourage the community to take action and give these pets the attention they deserve.
The compelling key visuals (cat, rabbit, and hamster) were developed in partnership with the renowned studio Illusion CGI Studio, running across different printed, out-of-home, and digital channels, emphasising how neglect can manifest and escalate if left unchecked.
This professional campaign titled 'Neglect hides in plain sight' was published in Singapore in October, 2024. It was created for the brand: SPCA, by ad agency: Leo Burnett. This Design, OOH Outdoor, and Print media campaign is related to the Other, Pets, and Public Interest industries and contains 4 media assets. It was submitted 2 months ago.
Credits
Advertising Agency: Leo Burnett Singapore
Chief Creative Officer SEA: Ajay Vikram
Executive Creative Director: Sharim Gubbels
Creative Director: Henrique Lamenha
Senior Art Director: Janath Gamage
Junior Art Director: Zi Jun Lim
Executive Director / Head of Strategy: Arielle Brustein
Strategy Director: Cai Yu Lam
Senior Planner: Hakim AK
Group Account Director: Adela Andrei
Senior Account Executive: Marissa Mae Lim
Project Director: Shane Goh
Creative Services Manager: Kirby Ho
Production Credits: Illusion CGI Studio, Bangkok, Thailand
Illustrator: Illusion CGI Studio
Photographer: Illusion CGI Studio
Production Company: Illusion CGI Studio
Media Partners: Moove Media, Focus Media, The Perfect Media
Media Agency: Publicis Media
Associate Director: Li Jie Kor
Associate Manager: Bo Mun Foo
Media Executive: Joy Chong
VIdeo Production: Prodigious
Senior Production Manager: Shirree Chee
Production Manager: Lixia Soh, Eze
Post Producer: Xiao Min Heng
Senior Editor: Pauline Toh
Videographer: Katherine Tan
Categories
