Naughty List
Description
This holiday season, Toyota celebrates family togetherness with its heartwarming new campaign, developed by Conill, its Hispanic creative agency. Through the eyes of a mischievous boy on a journey with his dad, “Naughty List” captures the playful nature of kids determined to stay off Santa’s naughty list. The spot highlights the bond between father and son as they drive around town in a 2024 Tundra, showcasing humorous yet heartwarming moments shared with family during the holidays.
For Telemundo’s inaugural broadcast of “Christmas in Rockefeller Center,” aptly named “Navidades en Rockefeller,” Toyota made history as the presenting sponsor, debuting “Naughty List” during the programming, and helping bring the country’s premier holiday tradition to Spanish language audiences for the first time.
“Beneath the playful tale of a boy making amends to stay on Santa’s ‘nice’ list, the spot is truly about the bonds and values that define family,” said Conill Chief Creative Officer Veronica Elizondo. “We set out to create a lighthearted and relatable story that highlights how the holidays bring families together, no matter what unexpected challenges arise. It’s heartfelt, funny, and carries just the right amount of charm to stand out from traditional holiday ads.”
After premiering on Telemundo’s inaugural broadcast of the Rockefeller Center special, the spot also aired during the network’s morning show, “Hoy Dia”. The :60s spot will start airing broadly across broadcast and cable networks on December 10 through December 24.
This professional campaign titled 'Naughty List' was published in United States in December, 2024. It was created for the brand: Toyota USA, by ad agency: Conill (Publicis Groupe). This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 20 days ago by Chief Communications Officer: Chris Traina of Conill.
Credits
Chief Creative Officer: Veronica Elizondo
VP Executive Creative Director: Sebastian Garin
Creative Director: Alejandro Egozcue
Creative Director: Nicolas Soto
Art Director: Nicolas Mardones
Art Director: Dani Hernandez
Copywriter: Marcela Moreno
Associate Resources Director: Nora Puig de la Bellacasa
VP Director Of Production: Carlos Barciela
Senior Producer Diana De La Parra
VP, Director of Business Affairs: Valentina Dostal
President: Ana Rodriguez
EVP, Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Account Director: Callie Parish
Account Coordinator: Monica Lopez
Chief Media Communications Officer Diana Stumvoll
Group Media Director William Formeca
Senior Media Supervisor: Alexandra Contreras
Associate Media Director: Nancy Bueno-Shoats
Media Planner: Daisy Barraza
Digital Media Planner: Steve West
Assistant Digital Media Planner: Cindy Barrera
Social Content Supervisor Maria Garcia
Social Content Manager Ericka Suarez
Chief Strategy Officer: Laura Semple
Strategy Director: Caroline Hayward
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez
SVP/Director of Team, Content, and Platform Mobilization Sandy Mayer
Senior Project Manager Jacob Munoz
Toyota U.S.A.
Group Vice President, Marketing: Mike Tripp
Vice President, Vehicle Marketing and Communications: Dedra Delilli
General Manager, Vehicle Marketing and Communications: Sam Wintermyer
Senior Manager, Vehicle Marketing and Communications: Shawn Caso
Manager, Vehicle Marketing and Communications: Tye Cannon
Planner, Vehicle Marketing and Communications: Davina Hobbs
Production Company: MJZ
Executive Producer: Alex Fisch
Line Producer: Line Postmyer
Director: Fredrik Bond
Director of Photography: Alwin H. Küchler
Editing Company: Union Editorial / Marshall Street Editors
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
Editor: Tim Thornton-Allan
Assistant Editor: Otto Mertins
Telecine: Company3
Sr. Colorist: Siggy Ferstl
Sr. Producer Matt Moran
Finishing Company3
Producer: Brian Buxton
Executive Producer, Short Form: Connor Callaghan
VFX Producer: Pouyan Navid
Sr. Lead Flame Artist: Matt Welch
Flame Artist, Sr : Wensen Ho
Flame Artist, Sr: Sean Wilson
Flame Artist, Sr: Kelly Bumbarger
Flame Artist: Cecile Tecson Broas
Digital Matte Painter: Brandon Kachel
Music Co.: Cover by Papamusic
Music Track: Santa Claus is Comin' to Town
Sound Design: Barking Owl
Executive Producer: KC Dossett
Executive Producer: Blaise Justice
Sound Designer: Gus Koven
Managing Director: Carol Dunn
Audio Mix Harbor
Engineer: Diego Arancibia
Executive Producer: Lauren Boyle
Sound Mixer: Diego Arancibia