Meta Business & Festival

Our journey with Meta began with a clear mission: to craft a distinct illustration style system that would set the tone for the brand’s visual identity, both for today and the future. This style guide became the cornerstone of Meta’s visual language, emphasizing the human element and authentic connection, approached with warmth and inclusivity.

For this project we put flexibility at the center, creating 40 modular, 3-second videos with interchangeable backgrounds and text. A flexible approach that allowed seamless customization across languages, regions, and contexts. In just a few days, we delivered over 2,000 video executions, providing an efficient, agile solution.

The visual style is vibrant and warm, enriched with textures through gradients, shadows, and a cohesive color palette. Diverse, relatable characters connect with a global audience, reflecting Meta’s commitment to inclusivity and adaptability. The modular structure ensures effortless customization, making the content resonate across regions and channels. The result? A design system that feels as dynamic as the people it represents.

Building on this foundation, we brought the Meta Festival to life through a mixed-media project that combined live-action footage with dynamic illustrations. This creative fusion highlights how AI can supercharge imagination, accelerate creativity, and create new opportunities to connect with diverse audiences. By positioning Meta as a trusted partner for both businesses and creators, We brought their vision, "Amp up with AI," to life, helping unlock potential in ways that are both relatable and truly inspiring.

This second campaign took a more creative direction, positioning Meta as a true creative ally. The focus was on demonstrating how Meta's AI unlocks the full potential of both individuals and businesses. By showcasing the “5 As of AI”—Amplify, Accelerate, Activate, Access, and Authenticity — we emphasized how AI can elevate creativity, engage new audiences, and foster genuine connections with creators. The core message, “Amplify with AI,” encouraged businesses to harness Meta’s tools to ignite their creativity, as we introduced a new world of possibilities at Meta Festival.

These campaigns exemplified Meta's versatility, whether helping businesses grow or inspiring creators to reach new heights through AI. Both sought to bring a human, accessible touch to the ever-evolving tech world, proving that creativity and innovation can thrive when fueled by the right partner.