Meet Boston Music Fest
Agency: Allen & Gerritsen
Description
In a big departure from traditional travel/tourism ad campaigns, Meet Boston brought its music scene to Atlanta in a one-day event designed to attract Atlanta residents to come to Boston.
The one-of-a-kind Meet Boston Music Fest featured renowned Boston-born rock band Guster as well as three up-and-comers and took place in Atlanta, one of America’s music meccas, on September 6th.
Local creative agency and AOR for Meet Boston, Allen & Gerritsen, developed the concept to give the 1600+ Atlanta music fans in attendance a taste of what awaits them just one short, direct flight away in Boston. The festival also featured Boston-inspired food and beverages and custom posters - each one designed by A&G highlighting one of the diverse aspects of Boston’s music scene, from the various DIY scenes that call the city home, to a storied and sometimes overlooked jazz and blues scene, to the historic venues that showcase historic artists weekly, and all of them including a hand-drawn map of all the city’s venues for music fans to explore. Requests are already coming in for another destination.
This professional campaign titled 'Meet Boston Music Fest ' was published in United States in September, 2024. It was created by ad agency: Allen & Gerritsen. This Design, Experiential, and Film media campaign is related to the Travel and Tourism industry and contains 5 media assets. It was submitted 2 months ago.
Credits
Client: Meet Boston
Lindsay Milne: Vice President, Marketing
Cassandra Lee: Director, Brand & Content Marketing
Matthew Lumia: Senior Web & Digital Marketing Manager
Nicholas Robinson: Social Media Production Coordinator
Megan Skiles: Senior PR Manager
Client PR Agency: J/PR
Agency: A&G
Chief Creative Officer: Jen Putnam
Creative Director/VP: Jeff Marois
ACD/Writer: Zan Smith
Copywriter: Abby Fessler
Senior Art Director: Fran Quiroba
Senior Designer: Lindsay Baker
Art Director: Celso Spina
Designer: Jess Tran
Director Integrated Production/VP: William Near
Senior Editor/Cinematographer/Colorist: Seth Babin
SVP/Business Leadership: Amy Snelling
Director/Business Leadership: Katie Knapp
Manager/Business Leadership: Jill Powers
SVP/Public Relations: Eva Wasko
Manager/Public Relations: Henry Malone
Supervisor/Creator Relations & Social Media: Amber Burns, Caylie Poola
Head of Program Management: Allie Lysak
Project Manager: Patrick Fay
Production
Producer: Gratitude Sound
Event Production: Rival Entertainment.
Performers: Guster, STL GLD, Sofia Villarreal, DJ Rilla Force
