Meals Against Jet Lag

Travel specialist TUI today launches a campaign that aims to solve every (long distance) traveller’s bugbear: jet lag. Created by The Family Amsterdam, ‘Meals Against Jet Lag’ offers holidaymakers the chance to reset their biological clocks - and get an early taste of their destinations - through a special program developed with meal prep maestros HelloFresh and nutritionist Elly Kaldenberg.

From balmy weather to delicious food and new experiences, holidays offer plenty of positives - but disrupted sleep and exhaustion caused by jet lag can put a serious downer on energy and enjoyment levels, as recent research among TUI customers in the Netherlands and Belgium shows: 40% of respondents reported that jet lag, especially at the start of their holiday, diminished their vacation enjoyment.

Inspired by international research from Northwestern University - which suggests that jet lag can be managed with tailored nutrition plans - TUI has teamed up with nutritionist Elly Kaldenberg and HelloFresh to cook up a delicious solution to the problem. ‘Meals Against Jet Lag’ is a step-by-step plan providing nutritional advice to travellers on how to adjust their eating schedule to reduce the impact of jet lag. By gradually shifting mealtimes in advance of their trips, travellers can adjust their biological clocks to the rhythm of their destination - reducing the exhausting effects of jet lag and helping holidaymakers hit the ground running.

Alongside the handy guide, cult meal prep kit company HelloFresh has created a new series of meal boxes tailored to specific destinations - from Japanese-inspired ramen to Singapore noodles - offering travellers a taste of their destination before they have even left home.

The campaign, created by Amsterdam independent creative agency The Family, is led by a film depicting the discombobulating effects of jetlag on travellers, intercut with scientific insights and practical advice from Kaldenberg and mouth watering shots of the HelloFresh meals ready to prep travellers’ tastebuds for their exotic trips.