Description
East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator.
Now in his fourth year, Miles is on an adventure like never before. Encapsulating the truth of the excitement around a day trip, the ‘Make every trip epic’ campaign follows Miles as he journeys to London and is transported into a comic-book style world. He swings to safety as he’s chased by the London Eye and battles the Shard with the help of Beefeaters, before reflecting on his epic day out on his train journey home.
The campaign will run across broadcast, cinema, OOH and online and scored an impressive 4.2 Star Rating from System1.
This professional campaign titled 'Make every trip epic' was published in United Kingdom in January, 2025. It was created for the brand: East Midlands Railway, by ad agency: McCann Birmingham. This Digital, Film, and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 20 days ago by Communications: Megan Coulson of McCann Central.
Credits
Managing Director: Lucy Hudson
Managing Director, Advertising: Jo Jacques
Executive Creative Director: Adam Bodfish
Creatives: Jamie Buckingham, Joe Ivory, Tim Jarvis & Barrie Robinson
Head of Strategy: Joe Stevens
Agency Producer: Connor Owen
Account Director: Rebecca Hocking
Animation: Rave Growl
Sound Design: Krzysztof Owczarek
Music Composition: Aaron Bentley, Greg Owens
Audio Producer: Megan Dawes
Production Company: Dark Energy Films
Media: UM Central
Director: Henry Littlechild
Producer: Phil Burgess
DOP: Theo Garland
Post-Production: Creative Outpost
Executive Producer: Caroline McNulty @Creatiove Outpost
Producer: Andy Salem @Creatiove Outpost
Offline: Tristram Edwards @Creatiove Outpost
Grade: Mark Horrobin @Creatiove Outpost
Grade Assist: Zoe Francis @Creatiove Outpost
Online / VFX: James 'Krispy' Cornwall @Creatiove Outpost
VFX Assist: Taylor Vaux-Nobes @Creatiove Outpost
