Life's better when you're under our roof
We help to protect your dreams
Description
American Family Insurance has partnered with Marvel Studios’ “Captain America: Brave New World” to illustrate and showcase the parallels between American Family Insurance’s Red Roofline and Captain America’s iconic shield as trusted emblems of protection. The full 360 campaign, featuring Anthony Mackie, was created by Elite Media and includes cinema, television, outdoor, radio, digital and social media. The creative idea, “Like Your Shield,” shows how both Captain America and American Family Insurance can help protect your dreams. Advertising is running nationally, with cinema targeted to key markets.
This professional campaign titled 'Like Your Shield' was published in United States in February, 2025. It was created for the brands: American Family Insurance and Marvel Studios, by ad agency: Elite Media. This 360° and Film media campaign is related to the Insurance industry and contains 2 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
AMERICAN FAMILY INSURANCE
Sherina Smith - Enterprise Chief Marketing Officer
Nick Baillies - Marketing Consultant
Tracy Siemion -Marketing Manager
Nancy Chang - Marketing Manager
ELITE MEDIA
Chris Crawford -Chief Creative Officer
Jindai Joseph - Executive Creative Lead
Gati Curtis - President
Adam Glickman - Creative Director
Craig Feigen - Creative Director
Emilio Ayala - Art Director
Mo Alsadi - Art Director
Kecia Paredes- Account Director
Jacqueline Crockwell- Project Manager
PRODUCTION
Director: Anthony Leonardi
Production Company: Eleanor
Editorial Company: The Den
Color/Post Fx: The Mill
Record & Mix: Sonic Union
Music:
Butter Music And Sound
“America's Shield” Composer: Michael Picton (BMI)
Publisher: Butter Cuts (BMI)
MARVEL STUDIOS PROMOTIONAL PARTNERSHIPS
Lylle Breier - EVP, Marketing Partnerships and Special Events
Holly Frank - VP, Partnership Management and Operations
Tina Goss - VP, Marketing Partnerships & Promotions
Erica Swanson - Director, Partnerships & Promotions
A.J. Fierro - Director, Creative Marketing Partnerships & Promotions
Victor Farfan - Sr Manager, Marketing Partnerships & Promotions
Caroline Hogan - Manager, Marketing Partnerships & Promotions
Andy Staub - Director, Creative Marketing Partnerships
Evan Aronson - Sr Manager, Writer/Producer
