ADVERTISING

Protergia

I’ll meet you at midnight

Agency: The Newtons Laboratory

Description

New Year’s Eve is a day eagerly expected and at the same time a day full of expectations. We are all supposed to be somewhere, to look somehow, to feel someway so that the countdown will find us at the right place, with our beloved ones welcoming the brand-New Year.

But in fact, New Year’s Eve is not about that. It’s all about contradictions. In this day full of plans, it’s all about the unexpected. And in this moment about welcoming the New Year, it’s all about the feeling of the years you’ve left behind. In this trip around the sun, it’s about staying still to reflect. And in this celebration full of lights, it’s all about that one second of darkness. The one unclaimed by the year to go or the one to come. That second belongs to each and every one of us. It is here to remind us that a glimpse of darkness can lead us to the brightest of our days. And that’s what New Year’s Eve is all about.

This professional campaign titled 'I’ll meet you at midnight' was published in Greece in December, 2024. It was created for the brand: Protergia, by ad agency: The Newtons Laboratory. This Film medium campaign contains 1 media asset. It was submitted 22 days ago.

Credits

Client – Protergia / I’ll meet you at midnight
Advertising Agenvy – The Newtons Laboratory
Creatives – Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou, Argiro Pasxou, Fotini Bini, Nikos Tsatouchas
Client Service – Maria Foskolou, Natalia Georganta, Antonis Bafaloukos
Production Company – Picky Productions
Director – Martin Werner
D.o.P. – Thimios Bakatakis
Art Director – Maria Kalafara
Styling – Daphne Iliaki
Song – Smokie – I’ll meet you at midnight
Sound – Musou
Editor – Fotis Vasilis
Grade – Didrik Braathen

Captain Morgan

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