How Do You Wear Good?
Description
TOMS, the iconic footwear brand renowned for its commitment to using business to improve lives, is thrilled to announce its SS24 Wear Good campaign with Christian Cowan, MILCK, Jacqueline Garcia, Tay Lautner, Millana Snow, and Mandy Teefey.
TOMS’ SS24 Wear Good Compassionistas; Christian Cowan, MILCK, Jacqueline Garcia, Tay Lautner, Millana Snow, and Mandy Teefey. Partnering with champions of mental health, TOMS brings its mission to life through a diverse lineup of mental-health advocates across various industries, including musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey.
This 360-degree campaign reaches the TOMS target customer – someone with a strong sense of self and style that transcends trends, and who leads with an empathetic and action-driven mentality. They shop in alliance with their values, rather than what’s popular only in the here-and-now. Through tapping into real mental-health advocates that are in the public eye, TOMS aims to empower their consumers to see themselves in the campaign: imploring them to show how and why they choose to Wear Good.
This professional campaign titled 'How Do You Wear Good?' was published in United States in October, 2024. It was created for the brand: Toms, . This Integrated medium campaign is related to the Fashion and Health industries and contains 1 media asset. It was submitted 3 months ago.
