Description
The holiday season is a whirlwind of deadlines, family obligations, shopping, and impossible to-do lists. What most people (58%) really want is to spend more time with friends during the holidays, according to a new White Claw® survey of U.S. adults, but nearly half (48%) feel too bogged down by packed schedules to make it happen.
This year, White Claw® and cultural icon Brittany Broski are taking extreme measures to help five lucky fans refresh social connections by any means necessary. **Home for a CLAW™** gives participants the chance to win an ultra-fast travel experience via helicopter, jet, boat, and more, enabling them to make time to enjoy White Claw with the friends that matter most.
To kick off the campaign, White Claw partnered with Brittany Broski, who knows the value of making time for friends amid a hectic schedule. Together, Brittany and White Claw created a video showing just how far they’re willing to go to connect fans with their friends this season. Check it out on Brittany’s Instagram, as well as White Claw’s Instagram and YouTube.
How to Enter:
Visit www.whiteclaw.com/holiday and share why you want to connect with friends this holiday season for a chance to win a premium, ultra-fast travel experience worth up to $10,000.* See official rules at www.whiteclaw.com/holiday
- NO PURCHASE NECESSARY.
- U.S. 21+ only.
- Contest ends 12/17/2024.
Kevin Brady**, Vice President of Marketing at White Claw, explained: “White Claw is all about connecting you with friends. During the busiest season of the year, we’re making it happen by any means necessary. Whether it involves an unforgettable helicopter ride through the skies or whisking across the water by boat, we’re here to help you make time to connect with friends and *Grab Life By The Claw™* with the help of Brittany Broski, of course.”
Brittany Broski** shared her excitement: “Some of my best memories are filled with laughter, friends, and sipping on refreshing White Claw. That's why I'm obsessed with the *Home for a CLAW™* initiative. We've all been there – juggling five holiday parties, countless deadlines, and somehow squeezing in quality time with friends.”
This professional campaign titled 'Home for a CLAW™' was published in United States in December, 2024. It was created for the brand: White Claw, by ad agencies: Edelman and VCCP. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 22 days ago.
Credits
CLIENT | WHITE CLAW
Vice President, Marketing: Kevin Brady
Brand Director, White Claw: Jamie Rath
Senior Manager, Consumer Communication: Molly Coyle
Brand Associate: Beatrice Fakahany
PRODUCTION
Producer: Zachary Luke Kislevitz
Director of Photography: Brett Arndt
Production Designer: Kurt Gefe
Wardrobe Stylist: Rebecca Blazak
EDITORIAL & POST | UPPERCUT
Editorial: Uppercut
Editor: Tyler Horton
Senior Assistant Editor: Jake Cannon
Senior Producer: Kacy Donaldson
Executive Producer: Lisa Sadek
AUDIO & MIX | RACKET CLUB
Final Mix: Racket Club
Mixer: Anton Doty
Sr. Creative Producer: Womack
AERIAL UNIT | HELINET
Helicopter Company: Helinet
Director of Aerial Production: Ty Evans
Aerial Producer: Michaela Purwin
Pilot: Sean Moretz
Aerial Coordinator: Al Sousa
Assistant Pilot: Alexandre Freire
Camera Operator: Ty Evans
UAS Pilot: TJ Millard
UAS Aerial DP: Jake Howard
UAS Technician: Dillon Stucky
Driver/Assistant: Phil Pelletier
PHOTOGRAPHY & IMAGE RETOUCHING
Photographer: Todd Westphal
Retoucher: Art Johnson
AGENCY | VCCP
Chief Executive Officer: Brett Edgar
Chief Strategy Officer: Jonny Shaw
Chief Creative Officer: Jim Thornton
International Managing Director: Philip Higham
Creative Director - Copywriter: Brian Caruso
Creative Director - Art Director :Marthon Pucci
Senior Art Director: Hugo Isaacs
Senior Copywriter Chris da Roza
Director, Content Lead: Greer Hiltabidle
Project Director: Connor Hall
Creative Services Director: Tania Farmer
Senior Executive Producer: Jessica Ambrose
Integrated Producer: Erin Kelly
Group Account Director: Cameron Cullman
Account Director: Allegra Dowding
Account Supervisor: Emma Melamed
Account Manager: Jen Kudenchak
Strategist: Muenfua Lewis
Strategist: Courtney Wong
Director of Business Affairs: Cara Orlowski
Business Affairs Manager: Ricky Meyer
Designer: Dana Johnson
Designer: Frankie Negron
Animator: Max Cohen
Animator / Video Editor: Ijah Valenzuela
EDELMAN
Partner, Global Client Leader: Courtney Bigelow
Executive Vice President, Brand: Georgie Brown
Vice President, Brand: Derek Wimmer
Account Supervisor, Brand: Ailee Hendricks
Executive Vice President, Media: Erin Delahanty
Senior Vice President, Media: Kyle Sharick
Media Supervisor: Olivia Levada
Director, Influencer: Chelsea Nemec
Senior Manager, Influencer: Alex Marcroft
Senior Manager, Influencer: Keith Wald
UNITED ENTERTAINMENT GROUP
Senior Director, Talent: Dylan Froom
Senior Manager, Talent: Elyssa Feldman
Coordinator, Talent: Tyler Cohen
HAWORTH
Director, Platform Investment: Brad Dick
Director, Media Strategy: Ashley Mirocha Brooke Bonnem
Associate Director, Media Strategy: Karilyn Eayrs
