HOLIDAY DRAMA

Get ready for the biggest drama of the year—To create excitement for Morphe’s new holiday capsule collection—and arm makeup-loving baddies with the tools to survive/thrive this season—Design Army conceived a wildly tongue-in-cheek, eye-popping campaign that celebrates holiday glam to the MAX. Made for those who love the bold drama that makeup can bring to your life, this creative story unabashedly screams beauty like you’ve never seen. We invite you to embrace, own (and maybe even slightly enjoy) the season’s chaos. And rest assured, whatever the festivities hold—you’ll face it all. Unapologetically.

Turning up the home-for-the-holidays drama with cheeky wit and stunning visuals—we created a series of short film clips inspired by old-school TV Soaps. Who cares if the turkey’s dry when your lips are perfectly plump? Get ready to look perfectly put-together when things get messy. And why stir things up when your look is flawlessly locked in? Wholly inspired by the product’s makeup palette, we playfully brought all the shades, shimmer, and over-the-top drama to life in every crazy detail.

Merry Manners
Feast your eyes on the most makeup-obsessed family. Ever. And it’s all about to blow up in this epic sibling rivalry where no one minds their merry manners—and you can cut the tension with a pie server.

Dinner Table Eye Roller
Nothing colors the holiday spirits like mom’s melodrama. Her perfectly glammed up face (and fork)…always in yours. But why throw shade when your eyeshadow is on point? With makeup that’s meltdown-proof (even with your fam) let the epic eye rolling begin.

Lip Gloss Battle
The drama’s extra juicy in this holiday dinner showdown. Which sister has the perfectly painted pucker? Armed with ridiculous fingernails spiked with raspberries and lip gloss sticks-turned-swords, it’s glam on/game on.

Pack-vertising
To make the packaging pop—and seamlessly integrate with the TV soap concept and set design—we found inspo from vintage VHS and box sets that used to “glitch out” in multicolored lines. Playing with this holographic effect, we crafted a custom pattern blending Morphe’s “M” and the makeup’s palette of hues. Plus, the product’s witty names: “Shade Thrower,” “Party Crasher,” “Crowd Pleaser.”