Description
M&M’S has partnered with Ring to deliver a frightfully fun Halloween this year by bringing some candy-coated charm to doorsteps around the UK.
This October, Ring customers will be able to set their Video Doorbell to greet visitors with a selection of fun and festive Quick Replies from Red, M&M’S iconic spokescandy. M&M’S turns the tables on trick or treaters by surprising those who ring the doorbell, asking them to respond to various challenges as suggested by Red.
For the limited-time takeover, M&M’S will be encouraging Ring customers to share hilarious reactions to the cheeky Quick Replies on social platforms to drive widespread conversation around the partnership. The partnership also includes content creator collabs with a range of influencers, to encourage the nation’s Halloween enthusiasts to get involved.
This professional campaign titled 'Halloween Doorbell' was published in United Kingdom in October, 2024. It was created for the brands: Mars, M&M's, and Ring, by ad agencies: EssenceMediacom, Ketchum, and T&Pm. This Content medium campaign is related to the Confectionery, Snacks, Electronic Devices, and Electronics, Technology industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Agency: T&Pm
Chief Creative Officer - Toby Allen
Creative Director – James Fernandes
Senior Creative – Andreas Lefteris
Senior Creative – Elson Rodrigues
Client Lead – Laura Hazell
Senior Account Director – Jake Batty
Senior Account Manager – Kelly Gardner
Strategy Lead – Alex Wrigley
Social Content manager - Cal Dawson
Head of Integrated Production - Thea Evely
Content Producer - Dillon Palmer
Production Assistant - Lakhbir Tari
Senior Project Manager – Greg Nicholls
Senior Designer - Ralph Pedersen
Social Producer - Nick Drewett
Content Creator - Eamon Ghdhban
Client: Mars
VP, Brands & Content, EU, Mars Wrigley - Fabio Ruffet
Creative & Content Transformation Director, EU, Mars Wrigley - Elizabeth O'Sullivan-Prentice
Bitesize Manager, Brands & Content, EU, Mars Wrigley - Alexandra Constantinou
Senior Brand PR Manager EU, Mars Wrigley - Holly Clarke
M&M’S Senior Brand Manager UK, Mars Wrigley - Sophia Padt
Media Director UK, Mars Wrigley - Laura Boothroyd
Media Manager UK, Mars Wrigley - Rodolfo Muller
Production: Pixel Circus
Director - Jonathan Yallop
Producer - Isobel Wrigley
Technical Director - Steven Torode
Animator - Dariusz Szczuraszek
Animator - Virgil Tanasa
Houdini Artist - Max Johnson
Audio Post Production: Creative Outpost
Head of Production: Caroline McNulty
Audio Producers: Caz McNally Smith
Sound Engineers: Tom Lane
Transfer: Isabella Lau
