Description
After analyzing the business practices of grocers and the food industry, an identification of six common tactics aimed at encouraging consumers to make impulse purchases and fill their carts with items they don't need was made. It's scary.
This professional campaign titled 'Grocery shopping shouldn't be scary' was published in Canada in October, 2024. It was created for the brand: Option consommateurs, by ad agency: Archipel. This Film and Print media campaign is related to the Other industry and contains 2 media assets. It was submitted 3 months ago by Présidente: Caroline Barrette of Archipel Synergie Creative.
Credits
Client : Option consommateurs, Marie-Pier Mondor, Marie-Ève Dumont
Advertising Agency : Archipel
Strategy: Pascal Nadeau
Creative director: Michel Barrière
Creative team: Ben Duquette and David Fernandez
Graphic design: Vincent Théorêt, Yanis Khabet
Account Executive : Yves-André Lyonel Vallès
Media agency: Challenge média, Guylaine Racine
Photography: Studio Le Quartier
Video production: Studio Le Quartier
Director: Félix Charest
Sound mix: Martin Rouillard
