Case Study
Description
The home appliance category is still not considered a popular gift option for men. However, Father's Day presents an opportunity to increase the visibility of our brand and show that our products are an excellent choice for gifting to dads on their special day.
We created a catalog of our products with two main objectives: first, to present our portfolio to dads in clear and accessible language, and second, to offer a white noise playlist with the sounds of our appliances, to help soothe and lull their babies to sleep
This professional campaign titled 'From: Electrolux For: Dad' was published in Argentina, Chile, and Colombia in June, 2024. It was created for the brand: Electrolux, by ad agency: Mass Digital. This Audio, Digital, and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Other industries and contains 1 media asset. It was submitted about 1 month ago by david patiño of Mass digital.
Credits
EO: Oscar Acosta
ECD: David Patiño
Creative Directors: Ana Escobar - Jorge Botia
Art Director: Jorge Botia - Santiago Ramos
Copy: Ana Escobar - Connie Hoyos
Account Director: Luisa López
