Description
"Viva Armenia" CJSC, Armenia's leading telecommunications operator, was founded in 2005. In 2007, it became a subsidiary of Russia's Mobile TeleSystems (MTS). However, in 2024, Viva announced its separation from the MTS Group and embarked on a rebranding journey in collaboration with our agency.
Viva's visual language is grounded in two fundamental shapes: the square and the circle. These forms represent the balance Viva strives for—friendly yet tech-savvy—embodied in the concept of 'friendlyTECH.' The Armenian and English typography was custom-created specifically for Viva, blending elements of both warmth and technology. The font incorporates technological details in a friendly way, reflecting Viva's core identity.
This approach not only encapsulates the essence of 'friendlyTECH' but also ensures that every element of Viva's visual identity aligns with its values. The iconography, based on both square and circular shapes, reinforces the 'friendlyTECH' theme, evoking a sense of technological innovation with a human touch.
This professional campaign titled 'friendlyTECH around you' was published in Armenia in July, 2024. It was created for the brand: VIVA, by ad agency: formascope agency. This Design medium campaign is related to the Other industry and contains 16 media assets. It was submitted 2 months ago by formascope agency.
Credits
Art Director: Karen Gevorgyan
Brand Director: Ani Gevorgyan
Graphic designers: Karen Gevorgyan, Mery Sargsyan, Erika Mirzoyan
Typeface design: Sargis Antonyan
Motion design: Kostya Klishin
Sound design: Aleksandr Ananyan
Photography: Arnos Martirosyan
Stylist: Armen Galyan
