Description
KFC Thailand takes a bold leap beyond its iconic fried chicken, embracing rice—an essential staple of Thai cuisine—with the launch of its latest menu item for the New Year: Khao Man Kai.
Often considered "Thai-style fast food" due to its quick preparation, Khao Man Kai features aromatic, fatty rice paired with chicken—a dish beloved across the country. Its popularity is evident in the vibrant online community, "Chicken Rice Lovers," boasting over 400,000 members who share recipes, reviews, and recommendations for the best local spots to enjoy the dish.
Acknowledging this national passion, KFC Thailand has introduced its own version of Chicken Rice, blending aromatic rice with crispy fried chicken and a secret recipe soybean sauce. The dish is served with the signature flair of their iconic Uncle KFC, offering a modern take on a traditional favourite.
This professional campaign titled 'For real?' was published in Thailand in January, 2025. It was created for the brand: KFC Thailand, by ad agency: Wolf BKK. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 19 days ago.
Credits
Client : KFC Thailand
Agency : Wolf BKK
Production House : Suneta House
