Description
Starting from the insight of the popular saying: first world problems, where anything that ruins our plans a little seems like a drama, losing perspective that in reality, if we compare it with the misfortunes and problems that exist in the world and that are truly serious, they are very small things, we wanted to reach out in a more visible way and where all the target people could feel identified to talk about the floods they have suffered in Ethiopia and that have devastated the country, so that everyone understands that for them the rain does not ruin a summer day but has changed forever the life as they knew it.
This professional campaign titled 'First world problems' was published in Spain in September, 2024. It was created for the brand: ONG RESCATE, by ad agency: La Caseta. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 months ago by Executive Creative Director: Jorge M. Rodrigo of La Caseta.
Credits
Advertising Agency : La Caseta, Seville, Spain.
Production Company: La Caseta, Seville, Spain.
Creative Director: Jorge M. Rodrigo
Art Director: Jorge M. Rodrigo
Copywriter: Jorge M. Rodrigo
Film: Jorge M. Rodrigo
Account Director: Chus Plaza
Chief Operating Officer La Caseta: Raquel Forteza
