Extraordinary Dairy

Building on the “Extraordinary Dairy” brand platform that was introduced by Tillamook County Creamery Association and Leo Chicago last May, the 2025 brand campaign tells the tales of the Tillamook origin story which starts with the brand’s dairy boat named the Morning Star. Beginning 116 years ago, the Morning Star took sail to deliver a boatload of dairy to the people of the Pacific Northwest. Each piece of creative in this campaign is a layer of the brand’s backstory and the eras of their history of bringing delight to consumers through dairy. The Morning Star is central to their story and represents the brand’s first acts of going over and beyond to provide extraordinary dairy.

The media strategy includes a robust mix across premium streaming platforms, social media, and digital placements, targeting key market segments that engage the brand’s loyal fan base and aims to further establish the brand’s presence nationally.