Atlético de Madrid Spot 60"
Real Madrid 60" Spot
Description
The history of football clubs has traditionally been told through titles, legends, and iconic moments. But rarely is it told from the perspective of the fans—the true heart of the game.
On September 29, 2024, the 187th league derby between Real Madrid and Atlético de Madrid took place, and Mahou Cinco Estrellas was once again a part of this historic event. However, this time, they approached it from a different angle. The brand partnered with DHC Films and launched a digital campaign, sharing the story of this legendary rivalry through the eyes of the fans, with two football icons, Roberto Carlos and Milinko Pantic, serving as ambassadors of the fans for this special campaign.
Titled The Fan's Manifesto, this campaign, produced also by DHC Films, beautifully captures the spirit and passion of the supporters of these two great clubs. Roberto Carlos, the legendary Real Madrid left-back, perfectly summed up the essence of being a fan in one of the campaign’s videos: “This is the club for those who, rather than crossing their fingers, choose to take action.” Meanwhile, for Pantic, Atlético de Madrid represents “the club for those who live with their emotions on display in every match. It’s the club for those who can’t imagine life without nerves because the nerves are part of their very existence.”
The campaign was created, developed, recorded and post-produced in just 20 days, shoot in Madrid and Valencia, Spain.
This professional campaign titled 'The Fan's Manifesto' was published in Spain in September, 2024. It was created for the brands: Atlético de Madrid , Mahou, and Real Madrid, by ad agency: DHC Films. This 360° and Digital media campaign is related to the Alcoholic Drinks and Sports industries and contains 4 media assets. It was submitted 2 months ago.
Credits
Client: Fútbol Mahou, Real Madrid, Atlético de Madrid
Client contact: Diego Hernández, Txema Soto, Fernando Perez, Alexandra Garcia
Advertising Agency & Production Company: DHC Films ESP
Director: David Hernández
Assistant Director: Manu Lázaro
2nd Assistant Director: Alex Umansky
Executive Producer: David Hernández, Carlos Ricart
Production Director: Carlos Ricart
Head of Production: Paloma Gómez
Production Assistant: Paula Mestre
Production Auxiliaries: Dani Jimenez, Julio, Juan Pablo Polo, Jose Soriano
DOP (Director of Photography): Yousef Daoud
1st AC (Assistant Camera): Pablo Martínez
2nd AC (Assistant Camera): Borja Martínez
Video Assist: Roberto García
Camera Rental: DHC Rental
Gaffer: Arturo Aguado
Best Boy: Alberto Tober
Electrician: Cosmin, Tony Micó
Lights: Mad Crew
SteadyCam Operator: Gorka Rotaeche
Drone: aerealpro
Art Director: Marta Alcazar
Art Assistant: Lledó
Art Assistant : Angel López
Art Assistant: César Burgui
Head of Styling: Sara Font
Styling Assistant: Aarón Díaz
Makeup and Hair: MakeupStrass Madrid
Sound: Litos
BTS (Behind the Scenes) Video: Manuel Izquierdo
BTS Photography: Silviu Hinten
Studio: Atlántico Estudios
Editor: Alfonso Gavilán
Mastering, Production, and SFX: Andrey Francés
Narrator: SonoXL
Color Grading: Julia Rossetti
VFX Postproduction: LaCuevaVFX
VFX Supervisor: Jose Luis
3D Generalist: Gonzalo Arenas
VFX Compositor: Lucas Heras
Matte Paint Artist: Carlos Bea
Motion Graphics - Marta Soldevila
Casting: Bendita
Thanks to: La Cantoná Valencia
