ADVERTISING

Chevrolet

Chevrolet 100 years in Brazil

Agency: WMcCann

Description

Since 1925, Chevrolet has been by the side of Brazilians, witnessing every transformation and every achievement that drives us toward the future. 100 years of a story that is just beginning.

This professional campaign titled 'Chevrolet 100 years in Brazil' was published in Brazil in February, 2025. It was created for the brand: Chevrolet, by ad agency: WMcCann. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 1 month ago.

Credits

Agency: WMcCann
Client: Chevrolet
Product: Institutional/Brand
Campaign Name: 100 Years

Client Team: Guilherme Arruda, Federico Wasserman, Vivianne Goncalves, Leonardo Moraes, Pamela Mourão, Matheus Machado, Maria Raphaela Muhlbauer, and Lucas Soratto

CEO: Renata Bokel
COO: Carol Escorel
Executive VP & General Manager, WMcCann SP: Vitor Lief

Chief Creative Officers (CCO): Hugo Rodrigues and Dani Ribeiro
Executive Creative Director (ECD): Alessandra Sadock
Creative & Content Directors: Andre Leotta and Carol Patrocinio
Associate Creative Directors: Erich Moreira and Marcus Mesquita
Creative Team: Fabiano Gonçalves, Leonardo Marçal, Monique Anholeti, Leandro Pinheiro, and Alexandre Santos
Executive Content Director: Larissa Magrisso
Content Director: Karoline Canin
Content Managers: Lucas Munhoz and Tamyris Bueno
Content Team: Taís Aragão, Marcos Santos, Michelle Bastos, Ícaro Linconl, Dandara Martins, Camila Izabel, and Camila Smid

Chief Strategy Officer (CSO): Agatha Kim
Planning Team: Amanda Agapito, Gabriel Lopes, and Gabriela Souza

VP of Business & Operations, General Motors Account: Fernanda Marin
Account Directors: Fernanda Santa Rosa, Renata Silveira, and Paloma Vieira

VP of Media: Andreia Abud
Media Team: Regina Ponte, Lívia Toyama, Renata Dias, Giulia Bacelar, Pablo Bortolini, and Cauane Sander
VP of Data & Business Growth: Vitor Miguel
Business Intelligence (BI) Team: Felipe Borges, Vinicius Hamburgo, Fábio Oliveira, Marcella Quintiliano, Thiago Tiuzzi, Eduardo Faustino, Victoria Nascimento, and Luanna Bernardo

Head of Production: Camila Naito
Integrated Production Team: Camila Carrieri, Pedro Cerqueira, Bruno Reis, Thais Carvalho, Paula Buttler, and Cris Leopacci
Public Relations Team: Kerena Neves and Giulia Camargo

Film Production Company: Lobo

Directors: Gabriel Nobrega, OS OLGA
Executive Producers: Chico Puech, Fernando Alcantara
New Business Director: Luiz Braga
Account Manager: Márcia Guimarães
Project Manager: Monica Andrade
DOP: OS OLGA
1st Assistant Director: Pedro Sokol
2nd Assistant Director: Beatriz da Cruz
Production Manager: Anderson Boscari
Art Director: Marcelo Escañuela

Costume Design: David Parizotti

Makeup and Characterization: Denise Borro
Casting Director: Giovanna Rouvier
Visual Effects Artist: Fabiano Caldeira
Props Master: Fabiana Sayuri Fukui
Robot: Rube Engenharia Visual
Location Manager: Cristiano Silveira
Head of Post Production: Tatiana Caparelli
Social Media Manager: Mat Rodrigues
Post Production: LOBO, Tribbo VFX, Loquemira
Post Production Supervisor: Tati Caparelli
Post Production Coordination: Ana Mendes
Post Production Team: Livia Portugal
Editor: Lucas Mello
Assistant Editor: Matheus Miglionico
Rotoscopy: Gassan
Color Correction: Clandestino
3D Supervisors: Marcel Fukuwara, Alceu Baptistão
Lead 3D Modeling: Tiago Mesquita
3D Modeling Team: Smirkoff, Marcel Tsuruda, Natan Zuanaci, Felipe Ribeiro
Lead Rigging: Rafael Dias
Rigging Team: Rafael Shiva
Lead 3D Animation: Larissa Paz, Michael Maron
Matte Painting Team: Ricardo Riamonde, Sergio Faria, Renan Takeshita
Lead Simulation: Luiz Duarte
Simulation Team: Eduardo Dutra
3D Render: Thiago Peretto
Motion Artist: Luizinho Albere
Creative Director (Tribbo VFX): Bibinho Carvalho
VFX Supervisor (Tribbo VFX): Sergio D’ Piazza
Assistant Flame (Tribbo VFX): Vinicius Siqueira
3D Lead Artist (Tribbo VFX): Erick Buosi
3D Generalist (Tribbo VFX): Vinicius Lima

3D Animation (Tribbo VFX): Fabiano Iwasita, Paulo Aldiro
LookDev (Tribbo VFX): Thiago Peyon

VFX Coordination (Tribbo VFX): Tato Carvalho
Motion Artist (Tribbo VFX): Ricardo Rapozo
I.T Manager (Tribbo VFX): Lucas Pereira
Account (Tribbo VFX): Carolina Barros
Post Supervisors (Loquemira): Cadu Cipolla, Silvio Manetta
Composition (Loquemira): Felipe Lopes, Francinaldo Lemos

Audio Production Company: Audioink
Producers: Isabel Lenza and Filipe Derado
Creative Team: Filipe Derado and Ricardo Nakamura
Voice: Tatiana Parra
Strings: Conrado Goys
Piano: Ricardo Nakamura

Double Bass & Synthesizers: Filipe Derado
Flutes: Alceu Lacerda
Accordion: Caetano Bartholo
Percussion: Sandro Alves
Sound Effects: André Sato
Mixing: Audioink Team
Executive Production: Anna Di Giacomo

Account Management: Paula Zakia
Production Coordination: Nathaly Tavoni
Narration: Fernanda Torres
Direction: Isabel Lenza

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