Description
TBWA Stockholm’s new campaign aims to break the cycle of generational poverty
The campaign wants to raise awareness of how children not only inherit poverty and vulnerability from their parents but are also trapped in a cycle that can persist for generations. The spot leaves us with a feeling of the lasting impact and critical importance of a gift to the City Mission and families at risk this Christmas.
https://vimeo.com/1035899472
This professional campaign titled 'Break the cycle of disadvantage' was published in Sweden in December, 2024. It was created for the brand: Stockholm City Mission, by ad agency: TBWA Stockholm. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 22 days ago.
Credits
Advertising Agency: TBWA Stockholm
Art Director: Elin Hjelte
Copywriter: Kalle Håkanson,
CD: Alexander Fredlund
Production Manager: Erik Voxberg
Designer: Fanny von Pongracz
Planner: Frans Dino,
Account Director: Jörn Arnell
Client: Stockholms Stadsmission
Project Lead: Ylva Abrahamsson
CMO: Mikael Sallander Hellman
CIO: Maria von Sydow
Chief Fundraising Officer: Johan Uggla
Production Company: New Land
Director: Maceo Frost
Executive Producer: Moa Looft
Producer: Caroline Sandberg
DoP: Tim Lorentzén
Production Designer: Fritjof Granström
Stylist: Nicole Lennig
Editor: Maceo Frost, Carla Luffe.
Colorist: Oskar Larsson
Sound Designer: Felicia Steen Holm
