Description
The Business Development Bank of Canada (BDC) and Cossette are striking the right note this year with a new national brand campaign that strengthens BDC’s position as an accelerator for the ambitions of Canadian entrepreneurs. Following an economic downturn, this campaign illustrates how BDC drives the growth of small and medium-sized enterprises (SME).
The key visual of the campaign features metronomes symbolizing Canadian businesses, guided by talented violinist Tanya Charles Iveniuk, who represents BDC. She uses rhythm to breathe life and energy into the metronomes, illustrating how BDC supports businesses. She then starts to increase the tempo, building the momentum that businesses need to grow. This shows how BDC works with businesses to orchestrate and support their growth, allowing them to reach their full potential.
This professional campaign titled 'BDC in tune with entrepreneurs' was published in Canada in October, 2024. It was created for the brand: BDC, by ad agency: Cossette. This Audio, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 months ago by Daphné Cousineau of Cossette.
Credits
Advertiser: Business Development Bank of Canada (BDC)
Clients: Annie Marsolais, Andres Suarez, Benjamin Nantel, Camille Reed Brissonnet, Marine Bourdonnais, Nina Zoglami
Agency: Cossette
Creative: Anne-Claude Chénier, Anik Ouellet, Joël Letarte, Mylène Bénard, Steven Morie
Strategy: Daphné Brunelle
Account services: Émilie Dallaire, Claire Jouin
Agency production: Septième
Production: Marie-Claude Francoeur, Vlada Zaitzev
Linguistics: Nathalie Fournier, France Auger, Karen Martin
Media agencies: Cossette Media, Hearts & Science
Production house: SOMA
Director: Benjamin Lussier
Post-production: Septième, Outpost
Sound and music: Cult Studio
