Description
For years, Atlantans have thought they'd never again be able to find an original (404) area code number.
So we played off this sentiment and plastered the ATL with "404 Not Found" ads, piquing locals' interest leading up to 404 Day on April 4th.
But then after days of city wide mystery, we switched out all of our messaging to let everyone know that 75 original (404) numbers can be found at AT&T's exclusive 404 Day party featuring Jermaine Dupri and Earthgang.
The whole city got in on the fun, the party hit max capacity and 75 people were willing to change their lifelong phone numbers to a (404) one thanks to the campaign.
This professional campaign titled '(404) Code Drop' was published in United States in April, 2024. It was created for the brand: AT&T, by ad agency: Translation. This Experiential and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted 20 days ago by Art Director: Buchun Jiang of Miami Ad School.
Credits
Advertising Agency (School): Translation
Chief Creative Officer: Jason Campbell
Creative Director: Gin Chen
Creative Director: Gio Serrano
Creative Director: Steph Cajucom
Creative Director: Dennis Kung
Associate Creative Director: Felipe Molina
Associate Creative Director: Edu Lunardi
Art Director: Buchun Jiang
Copywriter: Jared Blinderman
Senior Context Strategist: Trey Bonaparte
Context Strategist: Ukti Ishanpara
