Description
Let’s face it: we don’t buy underwear as often as we should. In fact, some of us will wait until our underwear is in complete shreds before we even contemplate buying new ones. Hanes, a brand built on affordability and comfort, is the perfect brand to remind people to replenish their underwear drawers—and more than once every few years.
This student campaign titled 'Buy some new underwear' was published in United States in May, 2020. It was created for the brand: Hanes, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Fashion and Retail Services industries and contains 3 media assets. It was submitted over 4 years ago by Karyna .
Credits
Advertising School: Syracuse University, The Newhouse School, New York, United States of America
