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McWhopper

Agency: 
Published/Aired: 
August 2015
Description: 

It's official. Burger King is extending an olive branch to McDonald’s, calling for a one-day ‘burger wars’ ceasefire on their longstanding rivalry. Burger King proposes that on Peace Day, September 21st, 2015, the two restaurants set aside their differences and unite to create the ‘McWhopper’ - a burger that combines all the tastiest ingredients from their signature sandwiches, the Big Mac® and the WHOPPER®, in one delicious, peace-loving burger. A detailed exploration of Burger King’s proposal to McDonald’s can be found at www.mcwhopper.com. The ‘McWhopper’ would be available for one-day, at one location in Atlanta, Georgia, U.S.A, with the objective of raising awareness of Peace Day. As with any proposal, McDonald’s is free to accept or decline the offer. If they choose not to participate, no harm done - after all, peace isn’t always easy to achieve. Should they say yes, burger fans will get to experience the culinary mash-up of a lifetime, and walk away inspired by the mouthwatering taste of peace. Peace Day, September 21st, is a United Nations-recognized annual day of global unity, successfully advocated by the non-profit organization Peace One Day.

Digital advertisment created by Y&R, United States for Burger King, within the category: Food.

Comments (8)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

This is the kind of ad you can live with and spot new things each time you read it (East Coast–West Coast hip hop rivalry, anyone?) and proves that newspaper advertising and long-form copy still have plenty of life in them.

stickynotes's picture
stickynotes
Activity Score 1094

this is soo good! congrats

Reality Check's picture
Reality Check
Activity Score 2539

This is the kind of ad you can live with and spot new things each time you read it (East Coast–West Coast hip hop rivalry, anyone?) and proves that newspaper advertising and long-form copy still have plenty of life in them.

damnson's picture
damnson
Activity Score 11517

Nice effort.

An axe murderer of ads.

Culture's picture
Culture
Activity Score 978

I love this... who's written this? Brilliant

kleenex's picture
kleenex
Activity Score 45966

This needs to go down...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

Great idea. Smart response from Mc D's though.

stickynotes's picture
stickynotes
Activity Score 1094

the response was cynical and lame. they missed out a big chance

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Good.

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