Description
O2 has today launched ‘We’re better, connected,’ the new Christmas campaign designed to promote the UK wide rollout of the National Databank, launched by Virgin Media O2 and Good Things Foundation to help tackle data poverty. O2 worked with UK agency of record, VCCP London, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.
For the first time ever, for ‘We’re better, connected,’ O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data to the National Databank with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access.
This professional campaign titled 'We’re better, connected' was published in United Kingdom in November, 2021. It was created for the brand: Good Things Foundation, by ad agency: O2. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: O2, London, United Kingdom
