Description
Created by Venables Bell + Partners, the third installment in Carter’s, America’s most recommended children’s clothing brand, “Made for This” campaign “Work Email” shows a woman navigating her life as both a professional and a new mother. This feels especially relevant during these unusual times, where navigating the juggling act that is work-life balance is especially difficult.
In the spot, a woman returns home and reads an encouraging and supportive after-hours email from her boss before changing gears and soothing her newborn. As a company who has spent generations by parents’ sides, Carters speaks from a place of optimism in reminding parents just how inspiring and resilient they are.
This professional campaign titled 'Made for This' was published in United States in February, 2022. It was created for the brand: Carter’s, by ad agency: Venables Bell & Partners. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 3 years ago.
Credits
Advertising Agency: Venables Bell
Founder, Chairman: Paul Venables
Partner, President: Kate Marceau Jeffers
Partner, Chief Creative Officer: Will McGinness
Group Creative Director: Matt Keats
Group Creative Director: Matt Miller
Associate Creative Director: Ellie Aliabadi
Sr. Copywriter: Collin Smith
Group Brand Director: Sara Shields
Head of Integrated Production/Producer: Hilary Coate
Director of Business Affairs: Quynh-An Phan
Managing Director/Head of Strategy: Gavin Jones
Senior Strategist: Gabi Levi
Production Company: Stink
Director: Eliot Rausch
DoP: Corey Waters
Production Designer: Ron Hellman
Executive Producer: Fran McGovern
Executive Producer: Elizabeth Minzes
Head of Production: Ari Schneiderman
Producer: Eric Escott
Editorial: Cosmo Street
Editor: Marlo Caine
ASSIST: Moss Levenson & Lee Williams
EP: Maura Woodward
HOP: Anne Lai
PRODUCER: Amanda Slamin
Picture Finish: The End
Flame Artist: Jon Magel
Producers: Cara Flynn, Michelle Cevallos
Color: The Mill
Colourist: Daniel de Vue
Senior Executive Producer: Meghan Lang Bice
Color Producer: Gabriel Wakeman
Colour Production Coordinator: Alex Zhao
Colour Assist: Zack Wilpon
