Every year Studio Brussels, a Belgian radio station that mainly plays an alternative selection of music, organizes a search for young and emerging new artists. ‘The New Talents’ (De Nieuwe Lichting, in Dutch), as the show is called are voted for after a live show hosted in the famous Ancienne Belgique concert hall in Brussels. DDB Brussels imagined a way of giving the event a bit of a head start. How? By organizing real pre-roll showcases as openers to the world’s biggest stars.
Film advertisment created by DDB, Belgium for Studio Brussels, within the category: Music.
Creative Directors: Odin Saillé, Peter Ampe
Creative Team: Tom Meijer, Silke Beurms, Jolien Elegeert
Design: Sven Verfaille, Wietse De Ridder
Account Management: Francis Lippens, Kirsten Vanderbeke, Romy Vierhouten
Head of Digital: Dorian Van Bever
PR: Kenn Van Lijsebeth
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More