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Lifesaver backpack

Agency: 
Published/Aired: 
April 2016
Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Executive Creative Directors: Claudia Murillo, Miguel Andres Norato
Creative Directors: Diana Triana, Diego Contreras Jaramillo
Copywriter: Camilo Mateus
Art Director: Carolina Parra Garces
Account Director: Andres Sanmartin
Director of Industrial design: Juan Sebastian Sanches Jimenez

Comments (5)

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Highest Rated

tintin's picture
tintin

Cute and helpful! Hope they produced a lot of these.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19367

sweet idea

RamboTango's picture
RamboTango
Activity Score 160

This is what agencies need to be thinking more of. Less TV 'big ideas' but actual big ideas. Even if they only do it for an award entry but it actually helps someone, then it's worth it.

"Nothing except the mint can make money without advertising"

kleenex's picture
kleenex
Activity Score 45319

Winner!!

tintin's picture
tintin

Cute and helpful! Hope they produced a lot of these.

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Great idea.

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