Description
Great food gets you in great mood: McDonald’s is definitely all about that!
And since every day has its own special mood (hey there, Monday), why not enjoy different menu combinations which will uplift your mood?
We created the #MoodOfTheDay campaign which features 5 delicious offers for 5 different moods on 5 different days , specifically : “Feel-good Monday”, “Wed-YES-Day”, “Fri-nally”, “Saturday Cheat Day” and “Sunday Funday”.
To enhance our concept, we created vibrant cartoonish illustrations with playful animations, vivid colors, upbeat editing and cool tunes to get everyone in the mood -for McDonald’s of course!
This professional campaign titled '#MOTD: Mood of the Day' was published in Greece in April, 2021. It was created for the brand: McDonald's, by ad agency: DDB. This Digital medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 3 years ago by Creative Director: Ioana Archontaki of DDB Athens.
Credits
Advertising Agency: DDB Athens, Athens, Greece
Creative Director: Ioana Archontaki
Art Director: Ioanna Lytina
Copywriter: Mairi Kolovou
Copywriter: Sotirios Bountouris
Illustration, Animation, Sound Design: Odd Bleat
