Description
Brief:
A new service offering by McDonald's; McDelivery, launched during COVID-19 restrictions.
Execution:
Inspired by the working from home scenario, surrounded by the indoors, the art direction showed branded door hangers that left the viewer craving for McDonald's without seeing the food.
Results:
The delivery service helped McDonald's keep its restaurants in Malta open throughout the pandemic and deliver feel good moments to people staying and working from home.
This professional campaign titled 'McDelivery' was published in Malta in April, 2020. It was created for the brand: McDonald's, by ad agency: TBWA. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 4 years ago by Executive Creative Director: Richard Agius of TBWA\ANG.
Credits
Advertising Agency: TBWA\ANG, Gzira, Malta
Creative Director: Richard Agius
Designer: Christian Calabro
