ADVERTISING

NSFW Warning

This page may contain elements which are considered Not Safe For Work.

ICC Cricket World Cup 2007

Description

Check out the microsite: http://www.rustamedia.com
CHALLENGE
Sell airtime on SABC channels in the lead up to the Cricket World Cup.
SOLUTION
Show media planners the shocking media options they’ll get stuck with if they don’t book with the SABC. To illustrate this we drove them to a non-existent Caribbean media company’s website to explore the dodgiest media solutions ever, reinforcing the need to book with the national broadcaster before they run out of options.
RESULTS
• exceeded sales target by 267%
• 39% more hits than targeted on launch day
• an average of 1412 hits per month
(from a maximum pool of only 750 media planners)

This NSFW professional campaign titled 'ICC Cricket World Cup 2007' was published on May 02, 2016. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 18 years ago.

Credits

Advertising Agency: TBWA Tequila, Johannesburg, South Africa
Creative Director: Matthew Barnes
Art Director: Justin Wright
Copywriter: Bridgette Scheelke
Designers: Justin Wright and Jonathan Merry

Categories

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).