Zoum Zoum – everything else is just husk
Zoum Zoum – Everything else is just husk
Description
To win this challenge, we flipped the script. Instead of focusing on the typical pleasure angle, we tapped into a deeper insight: sunflower seeds are more than a snack—they’re a meditative experience. For a specific group of consumers, seeds act like fidgets, similar to prayer beads, helping them relax and refocus in a world filled with stress. This is their everyday meditation.
This professional campaign titled 'Zoummm Zoummm' was published in Russia in August, 2023. It was created for the brand: VelKen, by ad agency: Soda. This Audio, Digital, and Film media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted 3 months ago by Dmitry of Soda creative agency .
Credits
Advertising Agency: Soda, Ekaterinburg, Russia
Director: Alexander Mikhalev
Creative Director: Dmitry Pint
Communication Strategist: Ekaterina Lyskova
Art Director: Igor Erasov
Motion Design: Vova Sapozhnikov
Creative lead: Dmitry Novikov
Senior copywriters:
Alfiya Khafizova, Ilya Sarapultsev
PR: Gleb Cherny
